Why Telegram targeting is getting more expensive: the shift toward guerrilla marketing and native sales in 2026

Analysis of the reasons for the increase in cost of Telegram targeted ads in 2026. Guerrilla marketing strategies, native sales, and automation tools for finding clients.

The advertising market in Telegram has changed. While previously you could pour a budget into official targeting and get a stream of leads, today the cost per click is growing faster than the conversion rate. Why is advertising in Telegram getting more expensive in 2026? The answer is simple: auction overheating and a shift in content consumption algorithms. Users have learned to ignore advertising posts, and the cost per impression for the advertiser has skyrocketed. The era of "easy money" is over. Now, the winners are those who know how to find an audience where they socialize, rather than