End-to-end analytics for Telegram: from click to deal

A step-by-step guide to setting up end-to-end analytics in Telegram. Learn how to track the effectiveness of neuro-commenting, lead generation, and bot performance to increase profits.

When a business spends money on advertising in Telegram but does not understand which specific message a client came from, it loses budget. Understanding what end-to-end analytics is in simple terms comes down to a simple idea: it is the link between marketing expenses and the actual money in the cash register. Without this link, any advertising budget turns into reading tea leaves. Why does small business need end-to-end analytics? The answer is simple: to survive and scale. In an environment of high competition in Telegram channels and chats, where leads are becoming increasingly expensive,